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NEW AD CAMPAIGN TO TACKLE TEEN DOMESTIC VIOLENCE
Posted by Charlotte on February 15, 2010
Tags: advertising campaign, Domestic Violence, Raising Awareness, shane meadows, Subtext Magazine, Teenage domestic violence
The Home Office is launching a new £2m TV, internet, poster and radio campaign to raise awareness about teen domestic violence launching with an ad directed by Shane Meadows, the director who brought us Somerstown, This is England and Dead Man’s Shoes.
The campaign comes in response to an NSPCC study showing a high number of 13 – 17 year old girls had suffered violence at the hands of a partner, and the normalisation of such violence.
The study suggested a quarter of girls aged 13 to 17 had experienced physical violence from a boyfriend and a third had been pressured into sexual acts they did not want.
The children’s charity said it was alarmed by the number of young people who viewed abuse in relationships as normal.
You can watch the full advert at the BBC.
Tags for this post:advertising campaign, Domestic Violence, Raising Awareness, shane meadows, Subtext Magazine, Teenage domestic violence