EARLY LEARNING EMERGENCY – RID KIDS OF PINKIFICATION

Posted by Charlotte on November 30, 2009
Tags: feminism, Gender Stereotype, Pink Stinks, Pinkification

Pink Stinks are

“calling for the ELC to stop its pinkification and gender-stereotyping of children’s toys. We know the ELC is not the only toy retailer involved in this practice but we believe that by styling its stores as centres of learning the company is making our children a promise it has an absolute duty to live up to.

In our opinion, by stocking toys which can send narrow and damaging messages to children about what it is to be a girl or a boy, the company is not delivering on that promise.

Please help us by boycotting the ELC or its ‘pink’ products; complain to your local ELC branch manager or email or write to ELC headquarters and your local MP.

We have ready made letters available here:
http://www.pinkstinks.co.uk/campaign_articles.php

Tags for this post:feminism, Gender Stereotype, Pink Stinks, Pinkification

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